MARVEL BEYOND

The goal was to recreate a VR streaming service based on the Marvel Cinematic Universe, heavily focusing on brand identity. To achieve this, I chose Tony Stark since he not only started the MCU, but he’s mainly known for his advanced technology. Instead of red-and-gold, the blues were a nod to his HUD display, reflecting Stark’s ingenuity. This was done to highlight his character while showcasing the MCU’s extensive media, almost as if Stark himself had invented and promoted this.